Sony's Ultra delivers 4K content to your TV, but only if it's a Bravia

Sony’s Ultra delivers 4K content to your TV, but only if it’s a Bravia

Sony-ultra

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LAS VEGAS — 4K TVs may be cheaper than before, but they still lack native 4K content for consumers to watch on them.

Sony’s remedying that, kinda. At CES, the company announced Ultra, a new 4K streaming service from Sony Pictures that will let users buy 4K movies and TV shows and stream them to their TVs

Sony says it will have roughly 40 to 50 movies at launching, including Men in Black 3, Crouching Tiger, Hidden Dragon, and Pineapple Express, to name a few. Sound good?

There’s just one big catch: Ultra will only work on Sony Bravia 4K TVs running Google’s Android TV operating system. That means your Samsung or LG 4K TV won’t be able to stream Ultra Read more…

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Sony’s Ultra delivers 4K content to your TV, but only if it’s a Bravia