This video powerfully reminds the ad industry that women are not objects

This video powerfully reminds the ad industry that women are not objects

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A new campaign is tackling how women are depicted in ads — and it’s using a simple Google search to start the conversation

On Nov. 18, 2015, ad executive Madonna Badger Googled “objectification of women” as part of a campaign called #WomenNotObjects, turning up years’ worth of sexist ads that hypersexualize and objectify women’s bodies for marketing. In a new video released this month, the campaign spotlights some of these ads, with women sarcastically confronting the images for their harmful depictions

The ads featured, many from well-known brands such as DirectTV, Tom Ford and Post-It, are shocking and sigh-worthy — and all too common. The video itself shines a light on just how ridiculous these ads can read — like conflating oral sex and sandwiches, for example, in reference to a highly criticized Burger King ad that was pulled from public circulation in 2009 after mass outrage. Read more…

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This video powerfully reminds the ad industry that women are not objects