Upscale gym chain Equinox glams up breastfeeding in new ad about hardcore commitment

Upscale gym chain Equinox glams up breastfeeding in new ad about hardcore commitment

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A provocative new ad for Equinox features a woman breastfeeding two babies in the middle of a crowded restaurant with a haughty expression that suggests unapologetic confidence.

The print ad is one of seven released by the luxury gym this week as part of its “Commit to Something” campaign shot by fashion photographer Steven Klein

Each of the vignettes is designed to push the envelope on a particular aspect of sexuality, lifestyle or gender — there’s a male cheerleader and a male stripper, a female activist protesting for women’s rights and an orgy scene, to name a few. Read more…

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Upscale gym chain Equinox glams up breastfeeding in new ad about hardcore commitment