UK bans 'irresponsible' weight loss pill ad after scores of complaints

UK bans ‘irresponsible’ weight loss pill ad after scores of complaints

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LONDON — An ad for XLS-Medical Max Strength slimming pills has been banned because it promotes an “irresponsible approach to body image and confidence,” the UK’s Advertising Standards Authority said.

The ad, shown on TV, YouTube and Video on Demand, received 200 complaints, with one being from British Naturism.

It shows two women exchanging text messages about an upcoming holiday. One woman says she’ll “never fit in” to her holiday wardrobe, and the other says she lost weight with the help of XLS Medical. The end of the ad shows the two slim women taking a selfie on holiday. Read more…

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UK bans ‘irresponsible’ weight loss pill ad after scores of complaints