How NewYork-Presbyterian Hospital built a patient-first marketing strategy

How NewYork-Presbyterian Hospital built a patient-first marketing strategy

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Thanks to the Internet, we’re now able to instantly secure the information we need to make decisions in our lives. These can be mundane choices — like choosing a restaurant, or picking a gym to join to keep those New Year’s resolutions alive — or important determinations, like selecting a specific doctor or hospital to receive care from.

Today, hospitals, many of which have dozens of centers, thousands of employees and many more patients, know that access to healthcare information is one of the most important services they can provide

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How NewYork-Presbyterian Hospital built a patient-first marketing strategy