What Apple Watch? Fitbit was the surprise winner this Christmas
Fitbit is ending the year on a healthy note.
All signs from third-party platforms point to Fitbit being one of the big winners this holiday season, driving up the company’s stock even as the wearable device maker faces mounting competition from technology giants like Apple.
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On Christmas Day, Fitbit’s app soared to the top spot on Apple’s list of the most popular free applications, suggesting that many, many people found Fitbit devices under the tree that morning. (It remained in the top five free apps as of Monday morning). Read more…