'I love you like Kanye loves Kanye': Inside Yeezy's monumental album premiere

‘I love you like Kanye loves Kanye’: Inside Yeezy’s monumental album premiere

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Kylie was here. I was here. You were here. Kanye sure as hell was here. Yeezy Season is a global phenomenon

Kanye West debuted his aggressively hyped album, The Life of Pablo, as well as his collection for Yeezy Season 3 at Madison Square Garden Thursday. As Kanye at his humblest might say, it was one of the greatest album launches of all time

If you need proof that Kanye has successfully created Kanye the Brand as both a fashion and music enterprise, a step inside Madison Square Garden made things crystal clear. At any given moment, you could spot a handful of disciples rocking Yeezus tour merchandise and seemingly everyone in the venue patiently waited to get their own “Ultra Light Beams” tee. After the show was over, hundreds remained in line Read more…

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‘I love you like Kanye loves Kanye’: Inside Yeezy’s monumental album premiere