UK bans 'irresponsible' weight loss pill ad after scores of complaints

UK bans ‘irresponsible’ weight loss pill ad after scores of complaints

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LONDON — An ad for XLS-Medical Max Strength slimming pills has been banned because it promotes an “irresponsible approach to body image and confidence,” the UK’s Advertising Standards Authority said.

The ad, shown on TV, YouTube and Video on Demand, received 200 complaints, with one being from British Naturism.

It shows two women exchanging text messages about an upcoming holiday. One woman says she’ll “never fit in” to her holiday wardrobe, and the other says she lost weight with the help of XLS Medical. The end of the ad shows the two slim women taking a selfie on holiday. Read more…

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UK bans ‘irresponsible’ weight loss pill ad after scores of complaints

SunTrust Super Bowl commercial compares money worries to drowning

SunTrust Super Bowl commercial compares money worries to drowning

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SunTrust will try to hush Super Bowl parties across America for 30 seconds with a message about financial stress.

It’s not quite as dreary as it sounds however; the 30-second spot, entitled “Hold your breath,” does compare money problems to drowning, but it also tries to strike a positive note with a reminder that you shouldn’t let them consume you

“It’s like you’re drowning,” the narrator says. “Meanwhile, the moments that matter slip away.”

The commercial is advertising SunTrust’s push to “restore financial confidence” called “Onward and Upward.” According to a survey by the bank, 40% of Americans and 60% of millennials do not have even $2,000 saved for an emergency. Read more…

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SunTrust Super Bowl commercial compares money worries to drowning

Liam Neeson tries to make the future save for TV in Super Bowl commercial

Liam Neeson tries to make the future save for TV in Super Bowl commercial

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Who knew flat-screen TVs could be made so dramatic?

Liam Neeson meets with a younger version of himself — played by the actor’s real-life son Micheál Neeson — to discuss the time-traveling transport of LG’s OLED television from the future in the electronics company’s first-ever Super Bowl ad

The plot, if there is one, is not easily untangled. But the threat of some unnamed nefarious force that apparently wants to halt the TV’s release makes the 60-second spot, which was produced by Ridley Scott, feel more like a trailer for a sci-fi thriller than a prosaic consumer electronics commercial. It ends with the younger Neeson inexplicably riding off on a motorcycle into a Tron-like maze. Read more…

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Liam Neeson tries to make the future save for TV in Super Bowl commercial

The dark, dystopian future will require cool shoes, Adidas would like to remind you

The dark, dystopian future will require cool shoes, Adidas would like to remind you

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When the revolution comes — and it will — you’ll want to be wearing cute kicks as you make your way through the devastated remains of human civilization

No, that’s not the tagline to a marketing guru’s Black Mirror fan fiction script — it’s the premise of a cinematic new Adidas ad, which imagines a dystopian world in a world where technology has destroyed all social interaction. Four stylish cultural leaders — in nice sneakers — dare to defy the broken society of basic confirmists and lead people to a better future.

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The dark, dystopian future will require cool shoes, Adidas would like to remind you

This video powerfully reminds the ad industry that women are not objects

This video powerfully reminds the ad industry that women are not objects

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A new campaign is tackling how women are depicted in ads — and it’s using a simple Google search to start the conversation

On Nov. 18, 2015, ad executive Madonna Badger Googled “objectification of women” as part of a campaign called #WomenNotObjects, turning up years’ worth of sexist ads that hypersexualize and objectify women’s bodies for marketing. In a new video released this month, the campaign spotlights some of these ads, with women sarcastically confronting the images for their harmful depictions

The ads featured, many from well-known brands such as DirectTV, Tom Ford and Post-It, are shocking and sigh-worthy — and all too common. The video itself shines a light on just how ridiculous these ads can read — like conflating oral sex and sandwiches, for example, in reference to a highly criticized Burger King ad that was pulled from public circulation in 2009 after mass outrage. Read more…

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This video powerfully reminds the ad industry that women are not objects

Nissan gets super emo about rivals Ford and Dodge in a new ad for pickup trucks

Nissan gets super emo about rivals Ford and Dodge in a new ad for pickup trucks

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Nissan is not afraid to give credit where credit is due.

As the Japanese automaker looks to stake out a bigger claim to the pickup truck market with its super-sized new Titan XD model, it’s taking the unusual step of tipping a hat to its more established, dominant American rivals in its advertising.

In a dramatic new 90-second commercial spot called “Shoulders of Giants” that debuted during the National Football Championship on Monday night, Nissan seems to admit that its new truck would not be possible without the ground already broken by Detroit’s Big Three

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Nissan gets super emo about rivals Ford and Dodge in a new ad for pickup trucks

Upscale gym chain Equinox glams up breastfeeding in new ad about hardcore commitment

Upscale gym chain Equinox glams up breastfeeding in new ad about hardcore commitment

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A provocative new ad for Equinox features a woman breastfeeding two babies in the middle of a crowded restaurant with a haughty expression that suggests unapologetic confidence.

The print ad is one of seven released by the luxury gym this week as part of its “Commit to Something” campaign shot by fashion photographer Steven Klein

Each of the vignettes is designed to push the envelope on a particular aspect of sexuality, lifestyle or gender — there’s a male cheerleader and a male stripper, a female activist protesting for women’s rights and an orgy scene, to name a few. Read more…

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Upscale gym chain Equinox glams up breastfeeding in new ad about hardcore commitment