The dark, dystopian future will require cool shoes, Adidas would like to remind you

The dark, dystopian future will require cool shoes, Adidas would like to remind you

Adidas

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When the revolution comes — and it will — you’ll want to be wearing cute kicks as you make your way through the devastated remains of human civilization

No, that’s not the tagline to a marketing guru’s Black Mirror fan fiction script — it’s the premise of a cinematic new Adidas ad, which imagines a dystopian world in a world where technology has destroyed all social interaction. Four stylish cultural leaders — in nice sneakers — dare to defy the broken society of basic confirmists and lead people to a better future.

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The dark, dystopian future will require cool shoes, Adidas would like to remind you